B2B SaaS companies hitting 5-7% visitor-to-demo conversion aren't spending more on ads. They're investing $15-45K in conversion design that returns 8-12x in pipeline value.
For every $1 invested, clients average $8-12 in pipeline value
"Working with Mayank has been an absolute game-changer. His ideas were creative, strategic, and perfectly aligned with our brand and audience. He hit every single deadline and often delivered more than we expected."
Find out what's costing you customers. Get a personalized 15-minute video audit with specific fixes for your website, app, deck, or landing page.
"The level of detail in every little area was something I have never seen. The level of research he did to make informed decisions was above and beyond."
Adam, Founder
I'll send you a personalized video review within 48 hours.
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Common questions
Genuinely free. I do 4-6 audits/month because they often lead to paid work. But there's no obligation. You'll get real value either way.
I'll focus on your highest-traffic or highest-priority page. If there's more to cover, I'll let you know in the video.
Every audit is personalized. I record my screen walking through YOUR page with specific, actionable fixes. No generic advice.
If 2+ of these resonate, it's a positioning problem, not a traffic problem.
Your homepage explains what you do, but visitors bounce before understanding why it matters to them
"Mayank was able to get up to speed quickly, understand our space and niche, and provide useful insights into our market as well as dive deep into our competitors."
Mike, Startup Founder
You're spending $30K+/month on ads driving traffic to a page that converts worse than your competitors'
"His market research, persona writing, and product requirements were very thorough and data driven. He worked extremely well with our designers, marketing, and developers to prioritize and iterate quickly."
Marie, Product Leader
Sales says "send better leads." Marketing says "close what we send." Nobody's looking at the page in between.
"He was able to highlight edge cases and nuance our product is striving for. He was able to build amazing wireframes that checked all the boxes."
Mike, Startup Founder
Signups happen, but users ghost after day 1. Your onboarding experience is a black hole.
"He helped us narrow down to our true MVP. He provided us with much needed structure around our design + dev sprints and helped us work more efficiently and significantly cut costs."
Leon L., Fintech Founder
Competitors with worse products are closing deals faster. They're telling a better story.
"One of the best freelancers on Upwork. Everything we wanted and asked of Mayank, he over delivered. Seriously, just hire him now."
Kyle B., Fintech Founder
If 2+ of these sound familiar, it's a positioning problem, not a traffic problem.
And more traffic won't fix positioning.
SaaS boards aren't funding $500K sales teams anymore. The mandate is clear: improve conversion efficiency or die.
Every percentage point of conversion improvement is worth millions in ARR. Fixing your homepage isn't "nice to have." It's survival.
You're converting at 2%. Your competitor is at 5%. They're getting 2.5x more demos from the same traffic.
Multiply that by CAC, LTV, and 12 months of pipeline. That's not a small gap. That's a competitive moat.
While you're running A/B tests on button colors, they're rebuilding their entire conversion funnel.
They've figured out that conversion isn't about traffic volume. It's about positioning, messaging, and a frictionless path to value.
Most agencies optimize pages. We optimize decisions.
Every element we design exists to move a specific buyer objection. That requires research: customer interviews, competitor analysis, and understanding exactly why your current page isn't converting.
The result: Landing pages, apps, and onboarding flows built on what your buyers actually need to hear, not what you want to say.
That's why our average conversion lift is 67%
"Absolutely incredible. Mayank FAR exceeded our expectations in every way. The level of detail in every little area was something I have never seen. The level of research he did to make informed decisions was above and beyond."
You have three options for conversion help. Here's how they compare.
You get: Pretty pages that don't convert
You get: Conversion-focused design that moves pipeline
You get: Expensive overhead, slow execution
"He immediately built trust with our team. He was able to quickly digest several years of customer interviews and understand our customer's needs. I truly believe we would not have been able to launch without him."
Leon L., Fintech Founder
Our average client sees 67% conversion lift. On $30K/month ad spend, that's an extra $100K+ in annual pipeline. The investment typically pays back in 2-4 months. We're not selling design; we're selling pipeline.
We've worked across 40+ B2B SaaS verticals: fintech, HR tech, dev tools, healthcare, legal tech, clean energy, construction, and more. Conversion principles are universal; we customize execution to your specific buyer.
A senior conversion designer costs $150K+/year plus benefits. You get senior expertise for a single project investment, without the overhead. And you get someone who's done this 127+ times, not someone learning on your dime.
Projects deliver in 3-6 weeks. Performance tracking runs for 90 days. 89% of clients see 20%+ lift within that window. If not, we keep iterating until you do. That's the guarantee.
Whether you're optimizing an existing product or designing screens for something new, conversion principles are the same. I design landing pages, apps, onboarding flows, dashboards, and pricing pages that drive signups, activation, and conversion to purchase.
Complete homepage or landing page redesign. New positioning, conversion-focused copy, clean UI design. Built to convert cold traffic from ads, social, or search.
"His ideas were creative, strategic, and perfectly aligned with our brand and audience. He hit every single deadline."
Kyle B., Fintech Founder
Your product has amazing features. But if users don't hit their first "aha" moment in 5 minutes, they churn. I design onboarding flows, dashboards, and core experiences that drive activation and conversion to purchase.
"Thanks to Mayank's leadership, we successfully launched on time and within budget. He's a rockstar who delivers results."
Nem P., App Founder
Pricing isn't just about numbers, it's about perception. I redesign pricing pages to reduce friction, improve clarity, and guide visitors toward the right plan.
"He did a great job performing a market assessment and competitive analysis. We'll work with Mayank again for sure!"
John M., Startup Founder
When everything needs to change. New positioning strategy, complete homepage redesign, app UX overhaul, pricing page, onboarding, and sales collateral.
"He immediately built trust with our team and rallied us together. He was able to quickly digest several years of customer interviews and understand our customer's needs. I truly believe we would not have been able to launch without him."
Leon L., Fintech Founder
Payment: 50% to start, 50% on delivery. NET 30 available for established companies.
See what a 67% conversion lift (our average) would mean for your pipeline.
If we improve conversion by 67% (our average):
What conversion improvements actually look like.
Across 127+ B2B SaaS Projects
*Defined as exceeding baseline conversion within 90 days
Results range from 25% to 340% lift depending on baseline, traffic quality, and sales capacity.
Complete homepage redesign with new positioning. Rebuilt the page around buyer objections identified in 12 customer interviews.
"The ROI was obvious within 30 days. We should have done this a year ago."
Sarah Chen, VP Marketing
New user onboarding redesign with progressive value delivery. Mapped the activation journey and removed friction from first 5 minutes.
"At our scale, that's $2.1M in retained ARR over 6 months."
Head of Product
Pricing page clarity improvements. Simplified from 5 tiers to 3, added comparison clarity, repositioned CTAs.
"We didn't change the prices, just how we presented them. Payback: 6 weeks."
Head of Product
Complete repositioning with new site, app UX, pricing, and messaging. Built entire GTM around underserved niche.
"Win rate against Asana went from 15% to 52% in target segment."
CEO
If your new page doesn't beat baseline conversion by at least 20% within 90 days, I continue optimizing at no additional cost until it does.
Baseline
Your conversion rate 30 days before launch
Post-launch
Conversion rate 60-90 days after launch
Attribution
Isolated to redesigned pages via UTM or direct traffic
Results across 127 SaaS projects:
From kickoff to launch in 3-4 weeks (Landing Page) or 4-6 weeks (App UX)
Weekly check-ins, iteration recommendations, final performance report
I work with 4-6 SaaS companies at a time to ensure quality delivery.
If you're exploring options, start with the free diagnostic.
If you have budget approved and need to move fast, use priority booking.
Start with a free audit or book a strategy call. Either way, you'll get clarity.
Personalized video review in 48 hours
30 min. Your page scored. 3 specific fixes.
If we're a fit:
I'll send a proposal within 24 hours. We can typically kick off within 1-2 weeks.
If we're not:
You leave with specific fixes you can implement yourself. No hard feelings, no follow-up spam.
"If you're looking for someone who brings sharp thinking, polished execution, and true professionalism, Mayank is the one."
Kyle B., Fintech Founder
Prefer email? mayank@scalegrow.com
